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1. Timeframe: Startup founders will want to know the length of the program and what kind of milestones they are expected to achieve within that timeframe. They want to ensure the program aligns with their business plans and goals.
2. Equity Requirements: Many incubators require equity from startups in exchange for the resources and guidance provided. Startup founders will want to know the equity requirements and what they will receive in exchange. They want to ensure the terms are fair and align with their business plans.
3. Reputation and Connections: Startup founders will want to know the reputation of the incubator and if it has connections within its industry. They want to ensure the incubator has a good reputation and can help them connect with potential partners or customers. 
4. Cultural Fit: Startup founders want to know if the incubator's culture and values align with theirs. They want to ensure they will be comfortable and thrive within the incubator's environment and community.
5. Support Services: Startup founders may also be interested in what support services the incubator can provide, such as legal and accounting services, marketing and branding assistance, or access to shared resources like administrative support.
6. Exit Strategies: While only a priority for some startups, some founders may want to know what kind of exit strategies the incubator can offer. This includes potential acquisition opportunities or guidance on going public.
7. Alumni Network: Startup founders may also be interested in the incubator's alumni network and if they can continue participating after the program. This can provide ongoing support and networking opportunities even after the startup graduates from the incubator program.
8. Success Rate: Startup founders will want to know the incubator's track record for success. They want to know how many startups that have gone through the program have gone on to achieve success and if the incubator has any notable success stories.
9. Mentorship: Startup founders may also be interested in the mentorship opportunities provided by the incubator program. They want to know who the mentors are, their backgrounds, and how involved they will be in helping the startup achieve its goals.
10. Investment Opportunities: Some incubators may offer investment opportunities or have investor connections. Startup founders may want to know if there are investment opportunities and the process for securing investment.

Overall, startup founders will want to know if the incubator program can provide the resources, support, and guidance they need to achieve their business goals. They will also want to ensure that the program aligns with their values and expectations and that it can help them make the right connections to move their business forward.